A&W Better Beef

Canada’s second-largest burger chain says its beef is now free of hormones, antibiotics and preservatives.


Rich Smith, executive director of Alberta Beef Producers, admitted there is some consumer demand for beef with fewer hormones and no steroids. However, he says calling it "better" is misleading because the beef hormones ranchers usually use are miniscule and found to be safe to human health.

The use of hormones also has environmental benefits, because more cattle can be raised on less land, Smith said.

"We don't think it's better beef. We think it's beef from cattle that are raised differently than the vast majority of cattle in Canada and the United States," Smith told CBC News.

Source:  Ranchers have a beef with new A&W hamburger campaign
'Better Beef' claim misleading, A&W shunning Canadian farms, producers say