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Would You Trade in Your Empty Beer Cans for a Burger at McDonald's?

A new campaign by McDonald's and ad agency DDB Stockholm allows people to trade in their empty cans for burgers -- and even provides the recycling bag for it! 

The idea was to offer people -- specifically those attending summer festivals in Sweden -- an alternative way to pay for a burger while also helping the environment.

"Youngsters don't always have so much cash, but sometimes they can get empty cans," a rep for the ad agency said. "So, accepting cans in return for burgers gets them to McDonald's and the cans to the recycling depot. Everyone's happy."

What do you think of a campaign to swap empty beer cans for burgers? Would you participate if you could? Is it brilliant -- or just plain bogus?


Read more: SWEDES CAN NOW PAY FOR THEIR BIG MACS WITH EMPTY CANS